MDG Computers

MDG Computers Canada Inc.
Type Private
Founded Oakville, ON (1991)
Headquarters Oakville, ON, Canada
Key people Goran Varaklic, CEO
Products Desktops
Laptops
LCD TV
Website www.mdg.ca

MDG Computers Canada Inc. is a Canadian-owned manufacturer, distributor and retailer of personal computers (PCs), notebooks and related products and accessories. The company was founded in 1991 with a single location, and now has 18 franchised locations across Canada, with headquarters located in Oakville, Ontario.

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History

MDG was founded in 1991 in Oakville, Ontario and grew to be the largest domestic PC company in Canada. They are particularly known for television advertisements for MDG Direct, a division that provides financing towards purchase of select desktops, laptops and televisions. They have launched large scale campaigns with Canadian Tire Financial Services, American Express,[1] Visa,[2] Blockbuster Canada[3] and more recently TD Canada Trust.[4]

MDG Computers launched an online retail store called MDG iStore on January 25, 2008.[5]

Products and marketing

MDG is a manufacturer of desktop and laptop computers running the Microsoft Windows family of operating systems.

In approximately 2007, MDG began a corporate strategy of using name brand parts for all major components of their computers. The goal was to differentiate themselves from various competitors that rely on no-name hardware, improve product reliability, and make improvements in customer satisfaction.

In addition to offering consumer financing to buy desktops, laptops and LCD HDTVs to Canadian customers MDG also sells desktop computers on the NMSO - Canada's federal government buying arm and has contracts with large school boards across Canada.

According to MDG's website, all computer assembly and technical support are based entirely in Canada, including their factory.

On average MDG's computers cost more than most other brands.

Mass retail

In 2009 MDG Computers has begun to sell netbooks through mass retailers and online retailers including Sears Canada, Wal-Mart Canada and The Shopping Channel

References

External links